1 00:00:00,150 --> 00:00:04,200 All right, so now let's talk about the describe the importance of description links and why you should 2 00:00:04,200 --> 00:00:06,820 focus on this and what you need to know now. 3 00:00:07,080 --> 00:00:08,670 It's important to focus on this. 4 00:00:08,700 --> 00:00:12,890 And this is something that I've been recently really been focusing on and I've changed my approach. 5 00:00:12,930 --> 00:00:16,320 So my approach used to be just like as many links as possible. 6 00:00:16,320 --> 00:00:16,580 Right. 7 00:00:16,590 --> 00:00:18,450 I'd put like my my course links in there. 8 00:00:18,660 --> 00:00:20,460 Then I put, like, affiliate links that were relevant. 9 00:00:20,490 --> 00:00:20,730 Right. 10 00:00:20,970 --> 00:00:23,700 Then I put like links to my social underneath that. 11 00:00:23,910 --> 00:00:28,410 Then at the bottom, I put like other random affiliate links that, you know, thinking like, hey, 12 00:00:28,440 --> 00:00:33,330 every potential link is a potential chance for me to get a click to potentially drive a little bit more 13 00:00:33,330 --> 00:00:38,480 traffic to an affiliate offer or, you know, an affiliate product or a course link. 14 00:00:38,490 --> 00:00:38,690 Right. 15 00:00:38,730 --> 00:00:41,070 It's more chance for me to make more money. 16 00:00:41,090 --> 00:00:41,500 Right. 17 00:00:41,850 --> 00:00:46,980 But that is the wrong approach on YouTube and one that I see so many people doing. 18 00:00:47,010 --> 00:00:50,880 We're also going to talk now about how that affects your videos and why here in a second. 19 00:00:51,120 --> 00:00:54,480 But more importantly, I just wanna talk about why less is more. 20 00:00:54,750 --> 00:00:56,290 Especially with your links. 21 00:00:56,310 --> 00:00:56,550 Right. 22 00:00:56,580 --> 00:01:02,430 So first of Hormoz, it's too cluttered if you happen to notice a description full of like 20 links 23 00:01:02,490 --> 00:01:03,720 or a lot of links. 24 00:01:03,960 --> 00:01:05,250 It's too much. 25 00:01:05,310 --> 00:01:09,300 And what it does is it takes the importance off the links that you do. 26 00:01:09,510 --> 00:01:10,470 One clicked. 27 00:01:10,560 --> 00:01:16,410 So I'd recommend maybe picking and choosing between five to ten important links, Max. 28 00:01:16,650 --> 00:01:21,180 I would say they're closer to the five ish side that you want to drive traffic to. 29 00:01:21,210 --> 00:01:25,260 The reason being, if you have, let's say, like a course that you're selling or maybe you want to 30 00:01:25,260 --> 00:01:29,760 push it to an affiliate commission that our affiliate link that you were earning, Commission two, 31 00:01:30,000 --> 00:01:34,100 or maybe you want you're strictly trying to drive people to your social media on other platforms. 32 00:01:34,110 --> 00:01:34,380 Right. 33 00:01:34,680 --> 00:01:40,740 That should mean the few links that you're doing at most, because if you start adding other links, 34 00:01:40,950 --> 00:01:42,180 you might think that they're relevant. 35 00:01:42,210 --> 00:01:47,580 But it takes the other potential chance that people are going to click the links that you want clicked 36 00:01:47,790 --> 00:01:50,970 because there's so many more opportunities to click a link in there. 37 00:01:50,970 --> 00:01:51,270 Right. 38 00:01:51,300 --> 00:01:57,300 So pick and choose five to 10 max potentially good links that you want in there. 39 00:01:57,480 --> 00:01:58,800 Less is more. 40 00:01:59,460 --> 00:02:01,900 Now, it does matter for the algorithm as well. 41 00:02:01,920 --> 00:02:02,140 Right. 42 00:02:02,160 --> 00:02:03,480 The less links, the better. 43 00:02:03,510 --> 00:02:07,980 And it's not just because it potentially clutter's viewers and eyes when people click into description 44 00:02:08,190 --> 00:02:11,850 and see 30 links and think, oh, and they get overwhelmed and they don't click any of them. 45 00:02:11,860 --> 00:02:12,150 Right. 46 00:02:12,510 --> 00:02:13,590 It's not just because of that. 47 00:02:13,680 --> 00:02:19,950 Also YouTube's algorithm, I'll read directly from the actual quote from the YouTube algorithm. 48 00:02:20,610 --> 00:02:26,370 YouTube's algorithm rewards channels and videos that keep people watching a longer. 49 00:02:26,400 --> 00:02:28,260 They've said this time and time again. 50 00:02:28,290 --> 00:02:33,660 So one of the most important metrics, and I've covered the YouTube algorithm in depth so many times. 51 00:02:34,140 --> 00:02:39,270 One of the YouTube, the most important two metrics is session start in session stop time. 52 00:02:39,280 --> 00:02:39,450 Right. 53 00:02:39,510 --> 00:02:45,180 So if you bring put simply, if you bring somebody to YouTube from your channel or your video, well, 54 00:02:45,180 --> 00:02:47,310 then you get a bump in rank for your channel or your video. 55 00:02:47,910 --> 00:02:53,730 However, on the contrary, if someone leaves your channel or your video leaves YouTube from your channel, 56 00:02:53,730 --> 00:02:56,310 your video, then you get a decrease in rank. 57 00:02:56,550 --> 00:02:56,880 Right. 58 00:02:56,940 --> 00:02:58,290 It's very, very simple. 59 00:02:58,920 --> 00:03:05,340 So there's actually an army or an argument between people right now whether the algorithm actually scans 60 00:03:05,430 --> 00:03:09,000 a video and sees how many links are in the description. 61 00:03:09,210 --> 00:03:13,740 And obviously, the more links, the more handicap potentially it puts on you. 62 00:03:14,090 --> 00:03:15,420 I don't necessarily know about that. 63 00:03:15,420 --> 00:03:17,700 I don't subscribe to that actual argument. 64 00:03:17,730 --> 00:03:18,760 There's two different sides. 65 00:03:18,780 --> 00:03:19,580 Some people say it does. 66 00:03:19,590 --> 00:03:20,460 Some people say it doesn't. 67 00:03:20,910 --> 00:03:24,020 I air more on the side of not necessarily agreeing with that. 68 00:03:24,030 --> 00:03:27,790 I don't know that the algorithms like scanning videos to see, oh, you have 20 links. 69 00:03:27,790 --> 00:03:30,240 So we're gonna penalize you more than than a video with five. 70 00:03:30,270 --> 00:03:30,520 Right. 71 00:03:30,960 --> 00:03:36,060 That said, put simply, more links is just more potential chance for people to leave. 72 00:03:36,330 --> 00:03:40,950 So even if the algorithm is not scanning more links, more potential chance for you to leave. 73 00:03:41,190 --> 00:03:45,990 Obviously, the more potential chance you get a decrease interact because people have a better chance 74 00:03:45,990 --> 00:03:48,060 to leave YouTube from your video. 75 00:03:48,090 --> 00:03:48,300 Right. 76 00:03:48,330 --> 00:03:49,920 So just keep that in mind. 77 00:03:50,250 --> 00:03:51,660 I'm not saying not to link. 78 00:03:51,930 --> 00:03:52,830 I do it as well. 79 00:03:53,040 --> 00:04:00,630 I'm only saying to waste or put put simply, only waste a link on something that you think is worth 80 00:04:00,630 --> 00:04:00,750 it. 81 00:04:00,780 --> 00:04:03,090 So just to give you two examples of videos really fast. 82 00:04:03,360 --> 00:04:07,200 I just have so many links to my videos and I cut them all out on purpose. 83 00:04:07,470 --> 00:04:10,450 Now I'm driving it to some very few links. 84 00:04:10,470 --> 00:04:10,660 Right. 85 00:04:10,680 --> 00:04:12,030 I got my entrepeneur academy. 86 00:04:12,390 --> 00:04:16,230 I've got my free passive income training and I've gotten my consulting. 87 00:04:16,500 --> 00:04:20,350 And then I also drive a little bit of in some of the videos to some of my social media. 88 00:04:20,370 --> 00:04:20,580 Right. 89 00:04:20,610 --> 00:04:22,980 So that's a total of six links right there. 90 00:04:23,190 --> 00:04:25,260 It used to be like 20 to 30. 91 00:04:25,270 --> 00:04:26,700 So I highly recommend. 92 00:04:26,970 --> 00:04:28,630 And this is the same with the other videos as well. 93 00:04:28,650 --> 00:04:29,460 It's not just this one. 94 00:04:29,700 --> 00:04:33,060 It's that's the only links I'm trying to I've really kind of gone to. 95 00:04:33,060 --> 00:04:34,180 The less is more. 96 00:04:34,440 --> 00:04:36,800 And I recommend that you do as well.